PlayStation leads with ad spends

Amongst gaming brands

Here’s a wild idea —with increased ad spending comes increased sales. Following last week’s news regarding the monumental lead PS4 has over Xbox One, it’s now come to light that PlayStation has been the top ad spender amongst gaming brands during April 2018 when God of War launched.

Eleanor Semeraro writes for Venture Beat:

Television advertising spend for the gaming industry was basically flat from March to April, with just a slight uptick from March’s $31.7 million to an estimated $31.8 million. In total, 17 brands aired 60 commercials over 8,900 times, generating 1.7 billion TV ad impressions.

Once again PlayStation was on top, accounting for nearly two-thirds of the industry’s total outlay. It spent an estimated $20.5 million on airing 16 spots that ran over 2,200 times and resulted in 801.9 million impressions. PlayStation’s God of War spot “A Greater Purpose” had the biggest placement budget, an estimated $11.1 million. The brand prioritized spend across networks including AMC, Fox, and Comedy Central, and during programming such as NBA basketball, The Walking Dead, and South Park.

While not all ad spends are equal and there are better and worse ways to go about it, what should be clear to anybody at, I don’t know, say Sony Mobile or Sony Electronics is that you need advertising if you’re going to lead.

Notice how you don’t find Microsoft in the top 5 ad spends which puts Xbox One sales, or lack thereof, into perspective. Oh and:

Sony has led this ad spend since August, when Nintendo won the month.

To further put things into perspective, in just the first three days, God of War sold 3.1 million copies, making it the fastest selling PS4 exclusive title and you can bet increased awareness through ads played a major role in that.

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