Sony Walkman commercial from 1983
Simple. Elegant. Powerful.
Remember, back when Sony understood the power and impact of marketing? Depending on when you were born, you might not because, for the better part of 20+ years, Sony (PlayStation excluded) has drifted further and further away from mass marketing. Not coincidentally, their market share in every category (again, gaming aside) during this period has also shrunk, making the company a non-contender in the face of other brands.
Here’s an ad from 1983 for the newest Walkman that showcases the engineering prowess of Sony and why you’d want to have this Walkman in 30 seconds. It’s so simple yet brilliant. More of this, please.
What’s the last good Sony commercial you remember?
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